Fruit Pigmented Eye Shadow

100% Pure Fruit Pigmented Eye Shadow

100% Pure's organic and 100% natural eye shadow is coloured with vibrant, vitamin-rich fruit pigments and natural mineral shimmer for a beautiful, long-lasting colour payoff.

The 100% Pure eyeshadow is coloured with vitamin-rich fruit pigments and responsibly sourced mica to offer a versatile range of matte, metallic and shimmery shades. This formula delivers medium to full buildable opacity, perfect for creating everything from sultry smokey eyes to subtle bare eye make-up looks.

Note: Formula has been changed. May contain Titanium Dioxide, Iron Oxides.

100% Pure Eyeshadow is available in 20 shades:

Bamboo Charcoal: matte pewter grey with blue undertones
Cinnaban: light shimmery copper with pink undertones
Flax Seed: soft neutral matte nude
Gilded: warm, glittery true gold
Ginger: matte pink nude
Mink: medium plum brown
Petal Tip: sheer matte pink with nude undertones
Quartz: sparkly copper brown mauve
Star Bright: soft gold sheen with yellow undertones
Sugared: medium brown with cool pink undertones
Vanilla Sugar: sheer peachy nude sheen
Vanilla: matte light, nude apricot

Usage:

Use 100% PURE™ E30 or E20 eyeshadow brushes for more precise application. Prepare eyelid first with a primer to achieve the ultimate colour payoff. Build and blend eye shadows on eyelid, teardrop, crease, brow or lash line to create your signature eye makeup look.

100% Natural:

All natural ingredients are sourced from nature and ONLY undergo chemical changes due to biological processes such as fermentation, distillation and cold processing.

100% Pure products contain no:

Synthetic chemicals, chemical preservatives, artificial fragrances, artificial colours, harsh detergents or other unhealthy toxins.

Features:

- Contains 100% natural ingredients
- Certified organic extracts and oils
- Gluten-free
- Free from mineral oils, silicones, parabens, sulphates, and artificial colours
- Without SLS
- Allergen-free fragranced
- Cruelty-free
- Sulfate-free
- Vegan
- 2g

Ingredients (INCI):

Parabens, Aluminum Chlorohydrate, SLS/SLES, Microplastics (Red BTMB), Added PFAS, Mineral Oils (Like Paraffin), Silicones, Artificial Colors, Synthetic Fragrances, Ethylhexyl Methoxycinnamate, Octyl Methoxycinnamate Octinoxate, Oxybenzone, PEGs, GMOs, Nanoparticles, Ethylenediaminetetraacetic Acid (EDTA), Butylated Hydroxytoluene (BHT), Butylated Hydroxyanisole (BHA), Diethanolamine (DEA), Triethanolamine (TEA), Formaldehyde and Formaldehyde Donors, Methylisothiazolinone (MI), Methylchloroisothiazolinone (MCI), BPA, Phthalates, Triclosan, Urea.

Smell/Colour/Texture The odour, colour and texture of the product may vary from batch to batch due to the natural composition of the product.

Sealing 90% of products are not sealed by brands. For many brands, sustainability is a priority and for that reason they do not want to add unnecessary waste to their packaging. They therefore choose not to seal their products.

Color The actual color of the product may differ from the photo of the article. Lighting of the photo & color differences on screens can display a different color.

Shelf life Products will have a shelf life of at least 3 months, unless otherwise stated with the product.

Ingredients We do our utmost to keep the website up to date. However, the list of ingredients may change from time to time without us being informed. Please consult the ingredients overview on the packaging for the most up-to-date information. You can always ask us to check whether the information on the site is still correct.

Use: Use of products is at your own risk. Opened or used products cannot be returned.

Images The images shown are for reference only and may be subject to change by manufacturers.

Traveling: Due to variations in air pressure, temperature and texture, the packaging may leak, crack or even burst. To prevent this, we recommend that you put some tape or foil over the opening, screw the cap on tightly and wrap the product securely in a bag.