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  • 100% Pure

    Fruit Pigmented® Full Coverage Water Foundation

    This full-coverage hydrating foundation evens out skin tone, soothes redness and conceals imperfections with a natural satin finish.

    4799
    +13 colors
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  • 100% Pure

    Fruit Pigmented® Ultra Lengthening Mascara

    Note: The mascara has been given a slightly different formula and is naturally quite dry. Lengthens and separates lashes without clumping, smudging or flaking.

    2699
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  • 100% Pure

    Pomegranate Oil Anti Aging Lipstick

    Anti-aging, super moisturizing lipstick.

    3000
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  • 100% Pure

    Fruit Pigmented Lip Gloss

    Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.

    2099
    +1 colors
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  • 100% Pure

    Cocoa Pigmented Bronzer

    Warm your complexion using vitamin-rich fruit and cocoa pigments, laced with luminescent gems and minerals for subtle shimmer and a sun-kissed glow.

    3815
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  • 100% Pure

    Fruit Pigmented® Blush

    Blush made of finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural colour.

    3815
    +5 colors
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  • 100% Pure

    Long Last Liquid Eye Liner

    Liquid eyeliner, richly pigmented from micronized black tea leaves for deep, dramatic colors. Long lasting, non-staining and water resitant for the whole day.

    2900
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  • 100% Pure

    Fruit Pigmented 2nd Skin Foundation

    Ultra-light serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-ageing benefits, medium-full coverage and a satin finish.

    4599
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  • 100% Pure

    Vitamin C Serum

    Lightweight, stabilized vitamin C serum helps to strengthen and brighten the complexion, while promoting collagen production, and deeply hydrating skin with soothing aloe.

    4100
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  • 100% Pure

    Multi-Vitamin + Antioxidants Ultra Riché PM Treatment

    Multivitamin powerhouse made with corrective and restorative vitamin C and vitamin A and works against daily damage and signs of aging.

    5500
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  • 100% Pure

    BB Cream

    Moisturising BB cream foundation provides a dewy finish and a buildable able light-medium coverage. Enriched with skin-soothing aloe, shea and vitamin E.

    4199
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  • 100% Pure

    2nd Skin Concealer

    Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish.

    2899
    +2 colors
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  • 100% Pure

    Multi-Vitamin + Antioxidants PM Facial Oil

    A multi-vitamin facial oil treatment designed for targeted anti-aging benefits. Features concentrated potencies of vitamins E, C, D3, retinol and CoQ10.

    5400
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  • 100% Pure

    Fruit Pigmented® Rose Gold Palette

    A rose gold palette with warm metallics and stunning shimmer. The Deluxe fruit pigment palette contains a highlighter, blush and 3 eyeshadows.

    5250
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  • 100% Pure

    Multi-Vitamin Antioxidants PM Eye Treatment

    Richly moisturizing, vitamin concentrated eye cream lessens the appearance of lines and wrinkles and increases firmness, elasticity, and brightens the eye area.

    4400
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  • 100% Pure

    Mattifying Primer

    Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.

    4800
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  • 100% Pure

    Whipped Body Butter - Coconut

    This thick and creamy body butter is infused with the scent of sweet, tropical coconut.

    2999
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  • 100% Pure

    Fermented Rice Water Cleanser

    Fermented rice water (Sake) is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, gently exfoliate, and deeply soften skin.

    3300
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  • 100% Pure

    Vitamin C Boost

    Ph balanced formula promotes a brighter complexion, while supporting collagen and elastin production for firm, supple skin.

    2999
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  • 100% Pure

    Lavender Oat Milk Soothing Cleanser

    Skin-softening powder cleanser made with colloidal oatmeal, soothing rose petals, deeply purifying lavender, moisturizing coconut milk, and calming botanicals.

    2900
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  • 100% Pure

    Rose Micellar Cleansing Water

    Moisturizing cleansing water gently rinses makeup, sunscreen oil, excess oil and toxins from the environment while it is purified and fortified with calming flower waters.

    3100
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  • 100% Pure

    Whipped Body Butter - Vanilla Bean

    This thick and creamy body butter is infused with the scent of sweet, decadent vanilla.

    2999
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  • 100% Pure

    Hand Buttercream - Vanilla Bean

    Non-greasy hand cream made with rich cocoa, avocado, and shea butters. Fortified with anti-aging vitamins and super fruit antioxidants for soft, supple skin.

    1500
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  • 100% Pure

    Whipped Body Butter - Honey Almond

    This thick and creamy body butter is infused with the scent of sweet, honey-glazed almonds.

    2999
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  • 100% Pure

    Rose Hyaluronic Acid Serum

    Deeply hydrating serum made with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid.

    4899
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  • 100% Pure

    Rose Water Gel Cleanser

    Rose water gel cleanser especially for dry and dehydrated skin.

    2899
    View details
  • 100% Pure

    Shower Gel - Eucalyptus

    Richly foaming shower gel removes dirt, oil and impurities while the thirsty skin is rehydrated with coconut oil, soothing aloe and mineral rich red algae.

    2399
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  • 100% Pure

    Charcoal Clay Cleanser

    Deep cleansing facial cleanser minimizes oil, and refreshes the skin with detoxifying bamboo charcoal, activated carbon pores and reduces the skin purifying clay.

    3100
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  • 100% Pure

    Hydra Drench Cream

    Lightweight, fast absorbing formula moisturises thirsty skin with soothing rosewater and chia seed gel, a healthy source of beneficial omega fatty acids.

    4500
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  • 100% Pure

    Whipped Body Butter - French Lavender

    This thick and creamy body butter is infused with the scent of clean, calming lavender.

    2999
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  • 100% Pure

    Green Tea EGCG Concentrate Serum

    Lightweight, hydrating serum concentrated with EGCG, the main antioxidant in green tea can delay the signs of aging and caffeine to firm and reduce swelling.

    5500
    View details
  • -20%

    100% Pure

    Nourishing Body Cream - Honey Almond

    This silky body cream is infused with the scent of sweet, honey-glazed almonds.

    1999
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  • 100% Pure

    Body Scrub - Honey Almond

    Infused with the mouth-watering scent of honeyed almonds (but it’s totally vegan!)

    3699
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  • 100% Pure

    Glossy Locks: Repair Shampoo

    Natural shampoo for restoring health and vitality to dry, damaged locks. Replenishes with essential vitamins and nutrients, while hydrating with rose and honey.

    3300
    View details
  • -32%

    100% Pure

    Tea Tree Balancing Moisturiser

    Lightweight, fast-absorbing moisturiser concentrated with acne-fighting herbs to refresh, calm and balance oily or acnegenic skin.

    3000
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  • 100% Pure

    Shower Gel - Pink Grapefruit

    This nourishing shower gel is infused with the scent of bright and citrusy pink grapefruit.

    2399
    View details
  • 100% Pure

    Fermented Rice Water Serum

    Concentrated daily serum is made with fermented rice water (Sake), which is rich in enzymes and beneficial nutrients to brighten, soften, and hydrate your skin.

    5500
    View details
  • 100% Pure

    Nourishing Body Cream - Pink Grapefruit

    This silky smooth body cream is infused with the scent of bright and citrusy pink grapefruit.

    2499
    View details
  • 100% Pure

    Rose Water Hydrating Milk

    Lightweight facial moisturizer made with rose hydrosol and hyaluronic acid to deeply calm, soften, and hydrate the skin.

    3999
    View details
  • 100% Pure

    Marula Oil

    Marula oil supports shiny hair and a radiant complexion with a blend of vitamins and omega fatty acids. Cold-pressed for maximum potency.

    2599
    View details
  • 100% Pure

    Brightening Serum

    Gives the dull skin a radiant, balanced complexion. Features natural lighteners like bearberry, sake and fruit acids - no harsh bleaches.

    4800
    View details
  • -20%

    100% Pure

    Nourishing Body Cream - French Lavender

    This silky body cream is infused with the scent of clean, soothing lavender.

    1999
    View details
  • 100% Pure

    Cocoa Cream Cleanser

    Rich and creamy facial cleanser softens skin and removes impurities with organic, fair-trade Ecuadorian cocoa and gentle botanical ingredients.

    2899
    View details
  • 100% Pure

    Nourishing Body Cream - Blood Orange

    This silky body cream is infused with the scent of sweet and citrusy blood orange.

    2499
    View details
  • 100% Pure

    Rosemary Grow Serum

    Purify and revitalise your scalp with this invigorating rosemary serum that stimulates hair growth of active and inactive hair follicles for visibly more fullness. See results after 3-6 months of regular use.

    2999
    View details
  • 100% Pure

    Bakuchiol Cleanser

    This gentle yet powerful cleanser offers a safer and natural alternative to Retinol to boost cell renewal for a smoother complexion,

    3299
    View details
  • 100% Pure

    Coffee Bean Face Cream

    Protects against and repairs UV damage. Face cream to repair sun damage, brighten and instantly give your complexion a healthy, vibrant glow!

    2499
    View details
  • 100% Pure

    Cocoa Bean Facial Scrub

    The nutrient-rich facial scrub gently polishes skin with organic cocoa beans and nourishes with vitamin E to reveal a softer, more radiant complexion.

    3499
    View details
  • 100% Pure

    Watermelon Cucumber Water Locking Moisturiser

    Intensive hydration. Hydrating moisturiser retains watermelon hydrosol and polyglutamic acid to naturally restore skin elasticity, promote cell regeneration and reduce signs of ageing.

    4499
    View details
  • 100% Pure

    Watermelon Cucumber Water Locking Mist

    Intensive hydration. Ultra-hydrating water mist naturally stimulates dehydrated skin cells and reduces signs of ageing by retaining cactus juice, watermelon hydrosol and hyaluronic acid.

    3499
    View details

100% Pure

100% PURE® isn’t just our name. Or even our ingredient list. 100% PURE is a commitment to producing the purest, healthiest products and educating everyone on why 100% PURE® matters. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and improve the lives of 6 billion people and animals, while being charitable and giving back to our global community.

Fruit painted makeup
100% PURE® cosmetics are colored with vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of vitamins, antioxidants and other healthy phyto-nutrients that make the skin healthier. Most other cosmetics are colored with FD&C dyes such as Red Dye #40, Blue Dye #6, Yellow Dye #5, etc. which may contain harmful coal tar, lead, mercury and other heavy metals.

Innovations, technology + patents
NANO SPINNING METHOD
Instead of using polymers (liquid plastic) to deliver active ingredients, 100% PURE® invented the “nano-spinning method” that manipulates the molecular size of the active ingredients for deeper penetration.

PLANT DRIED COSMETICS
All our products are pigmented with fruits and vegetables. 100% PURE® never uses artificial colors or carmine.

STABILIZE ACTIVE INGREDIENTS FROM OXIDATION
Water-soluble vitamins and other active ingredients oxidize, causing the ingredient(s) to lose their potency and turn into skin-damaging free radicals. 100% PURE® founder Susie Wang's earliest patent was based on stabilizing active ingredients against oxidation and has since continued to develop her now patent-pending invention.

NATURAL FRAGRANCES
Natural fragrances are mostly from essential oils, which are limited to certain herbs, citrus fruits and flowers. To avoid this limitation, we adapted the same technology that food manufacturers use to create 'natural flavors' to isolate odors and create a wider range of 'natural fragrances'.

DELIVERY SYSTEM
To deliver nutrients to the skin, active ingredients are encapsulated with hyaluronic acid that penetrates the skin for complete absorption and maximum hydration.

NO FILLERS
100% PURE® uses no water or thickeners to extend, soften or dilute formulas.

Only the highest quality

Organic ingredients
Cold processed
No fillers
No water
Unrefined ingredients
Healthy
No toxins
No synthetic ingredients

No water, no fillers, no binders

Water is often used as the first (largest) ingredient in most skin, hair, and body products. Instead of water, 100% PURE uses beneficial organic floral hydrosols, organic aloe juice, organic fermented rice water (sake), and organic teas. It is also common to use thickeners to expand/add volume to save formulas, but 100% PURE® formulas are never diluted with cheap fillers. Every ingredient in every 100% PURE® formula is included for its own benefit.

Sustainability

We strive to minimize our environmental footprint in all areas of our business. This is exemplified in the way we develop our products (biodegradable formulas), how we package them (recycled/recyclable packaging, biodegradable corn starch packaging), how we print (non-toxic and soy inks), and even how we landscape (drought-resistant plants watered from the condensation collected on our roof). Our 8-acre headquarters is 100% solar powered, and we extend this emphasis on sustainability to every aspect of 100% PURE®.

Our Formula: Non-toxic, Organic, Vegan Ingredients; 100% Biodegradable Formulas
Our packaging: Post-consumer recycled/recyclable packaging, and all plastic materials used are BPA and phthalate free
Our printing: non-toxic or soy inks
Our landscape and 8 acre headquarters: drought-resistant plants watered from the condensation collected from our roof
Our strength: 100% solar energy
Our lights: LED
Our Waste: Recognized by the City of San Jose as having the lowest amount of waste diverted from landfills and the highest amount recycled.

9,6

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9,6
(6945)
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