100% PURE® isn’t just our name. Or even our ingredient list. 100% PURE is a commitment to producing the purest, healthiest products and educating everyone on why 100% PURE® matters. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and improve the lives of 6 billion people and animals, while being charitable and giving back to our global community.
Fruit painted makeup
100% PURE® cosmetics are colored with vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of vitamins, antioxidants and other healthy phyto-nutrients that make the skin healthier. Most other cosmetics are colored with FD&C dyes such as Red Dye #40, Blue Dye #6, Yellow Dye #5, etc. which may contain harmful coal tar, lead, mercury and other heavy metals.
Innovations, technology + patents
NANO SPINNING METHOD
Instead of using polymers (liquid plastic) to deliver active ingredients, 100% PURE® invented the “nano-spinning method” that manipulates the molecular size of the active ingredients for deeper penetration.
PLANT DRIED COSMETICS
All our products are pigmented with fruits and vegetables. 100% PURE® never uses artificial colors or carmine.
STABILIZE ACTIVE INGREDIENTS FROM OXIDATION
Water-soluble vitamins and other active ingredients oxidize, causing the ingredient(s) to lose their potency and turn into skin-damaging free radicals. 100% PURE® founder Susie Wang's earliest patent was based on stabilizing active ingredients against oxidation and has since continued to develop her now patent-pending invention.
NATURAL FRAGRANCES
Natural fragrances are mostly from essential oils, which are limited to certain herbs, citrus fruits and flowers. To avoid this limitation, we adapted the same technology that food manufacturers use to create 'natural flavors' to isolate odors and create a wider range of 'natural fragrances'.
DELIVERY SYSTEM
To deliver nutrients to the skin, active ingredients are encapsulated with hyaluronic acid that penetrates the skin for complete absorption and maximum hydration.
NO FILLERS
100% PURE® uses no water or thickeners to extend, soften or dilute formulas.
Only the highest quality
Organic ingredients
Cold processed
No fillers
No water
Unrefined ingredients
Healthy
No toxins
No synthetic ingredients
No water, no fillers, no binders
Water is often used as the first (largest) ingredient in most skin, hair, and body products. Instead of water, 100% PURE uses beneficial organic floral hydrosols, organic aloe juice, organic fermented rice water (sake), and organic teas. It is also common to use thickeners to expand/add volume to save formulas, but 100% PURE® formulas are never diluted with cheap fillers. Every ingredient in every 100% PURE® formula is included for its own benefit.
Sustainability
We strive to minimize our environmental footprint in all areas of our business. This is exemplified in the way we develop our products (biodegradable formulas), how we package them (recycled/recyclable packaging, biodegradable corn starch packaging), how we print (non-toxic and soy inks), and even how we landscape (drought-resistant plants watered from the condensation collected on our roof). Our 8-acre headquarters is 100% solar powered, and we extend this emphasis on sustainability to every aspect of 100% PURE®.
Our Formula: Non-toxic, Organic, Vegan Ingredients; 100% Biodegradable Formulas
Our packaging: Post-consumer recycled/recyclable packaging, and all plastic materials used are BPA and phthalate free
Our printing: non-toxic or soy inks
Our landscape and 8 acre headquarters: drought-resistant plants watered from the condensation collected from our roof
Our strength: 100% solar energy
Our lights: LED
Our Waste: Recognized by the City of San Jose as having the lowest amount of waste diverted from landfills and the highest amount recycled.
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