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About us

Consciously Pure is a webshop with a preference for products that are made with care for the body, the world and fellow human beings. The assortment is very wide: care products, food, books, kitchen utensils, sustainable and zero waste products and BPA-free lunch items.

Our products are better for people and the environment, Pure, Natural, Organic, Sustainable, Recycled, Eco, Fair Trade.

With Consciously Pure! we want to inspire people to make more conscious choices regarding their overall well-being; environment, sustainability, planet, animals, and for both inner and outer well-being.
We want to show that making more conscious choices is not stuffy, but hip and cool, and make making more conscious choices accessible for every budget.

We want to offer products that we think deserve a place in the assortment. This can be in sustainability, composition and/or production method. In doing so, we look first at the quality, but also at the price. We want to strive to have the newest and better quality products in our assortment for every budget.

Consciously Pure! wants to be a store where people can shop online without having to look at the back of the packaging to see what is in it or how it is made. That people can assume without further ado that it is manufactured sustainably and environmentally friendly. We know that everything that is offered is as pure as possible. The goal is to offer people alternatives so that they can make a conscious choice in their purchases.

Our ambitions are high: We want to become the largest department store in the Netherlands with sustainable, reusable, organic, ecological and natural products.