Fruit Pigmented® Ultra Lengthening Mascara

This organic and 100% natural mascara from 100% Pure lengthens and separates lashes without clumping, smudging or flaking. Equipped with a sleek, hourglass-shaped brush to coat each lash in healthy conditioners and beautiful natural pigment from black tea, berries and cocoa. Black tea is a night black.

Note: The mascara has been given a slightly different formula and is naturally quite dry. The mascara may now contain titanium and iron oxide!

This mascara is naturally dry. Lengthening mascaras are often drier in composition because they are designed to lengthen lashes by coating and extending them in layers, rather than making them bulky or heavy. So the mascara is not dried out when you receive it, but that is the formula that is supposed to be naturally drier. There are some key reasons why lengthening mascaras feel naturally drier:

1. Higher concentration of fibres: Lengthening mascaras often contain fine fibres that attach to the ends of the lashes to make them look longer. These fibres adhere better to the lashes when the formula is drier, so they stay in place without shifting or clumping.

2. Quick drying time: A drier formula dries faster after application, making it possible to build up multiple layers without the mascara staying "slippery". This allows you to lengthen lashes layer by layer without the mascara sticking together or becoming heavy.

3. Less oily ingredients: Lengthening mascaras often contain less oily ingredients and more wax or film-forming agents that help maintain length and definition without adding extra volume. This automatically makes the texture a bit drier and ensures that the lashes remain well separated.

So the drier formula is essential to create length and definition without adding volume, which is typically desired in lengthening mascaras.

Active ingredients:

• Black tea brightens the skin and fights free radical damage.
• Vitamin E repairs and protects against free radical damage.
• Oat Protein conditions hair and skin.
• Wheat Protein strengthens and replenishes nutrients.
• Provitamin B5 hydrates and strengthens.

100% Pure Fruit Pigmented® Ultra Lengthening Mascara 4 colours:

Blueberry: a deep denim blue.
Black tea: is a night black.
Blackberry: a deep, neutral purple.
Dark chocolate: a deep, cocoa brown.

Usage:

Hold the mascara brush flat against the roots of your lashes and move up towards the tips. After a few seconds, apply a second coat. Continue applying layers until the desired length is reached. For extra length, curl lashes before application.

100% Natural:

All natural ingredients are derived from nature and ONLY undergo chemical changes due to biological processes such as fermentation, distillation and cold processing.

100% Pure products contain no:

Synthetic chemicals, chemical preservatives, artificial fragrances, artificial colours, harsh detergents or other unhealthy toxins.

Features:

- Contains 100% natural ingredients
- Certified organic extracts and oils
- Free from mineral oils, silicones, parabens, sulphates, and artificial colours
- Without SLS
- Allergen-free fragranced
- Cruelty-free
- Sulfate-free
- Vegetarian
- 10g

Ingredients (INCI):

Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Component in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May Contain: Titanium Dioxide, Iron Oxides.