Pure U
PURE U. is a German cosmetics brand that focuses on natural make-up and skin care, specially developed for sensitive skin. The brand was created from the personal quest of founder Carla Ströher, who was confronted with hormonal acne after stopping the contraceptive pill. She discovered that many conventional make-up products contained ingredients that aggravated her skin problems. This led to the creation of PURE U., with the aim of creating caring make-up that does not burden the skin, but rather supports it.
Together with her partner Leo, Carla developed products that combine make-up and skin care. They started by producing products for personal use and for friends, and in 2019 they decided to set up their own laboratory to further develop and perfect their formulas. The result is a range of multifunctional balms that are both aesthetic and caring.
PURE U. products are 100% vegan, cruelty-free and contain only natural ingredients. They are free from synthetic fragrances and dyes, parabens and silicones. Instead, they use nourishing oils and butters such as mango butter, jojoba oil, babassu oil and castor oil, which hydrate and protect the skin. In addition, the products contain antioxidants such as vitamin E and plant extracts such as rosemary, which have anti-inflammatory and antibacterial properties.
PURE U. believes that naturalness and sustainability are not only good for the environment, but also for healthy skin. That is why they develop make-up that does not feel like an unnatural layer, but blends seamlessly with the skin and looks natural. Make-up that feels good and does good.
All ingredients are natural or certified organic and sourced from local suppliers. Their sustainability vision is also reflected in the packaging: they use grass paper and have already reduced the use of plastic in their sticks by 80%.
PURE U. strives for transparency and responsibility in the entire production process. With their products they offer a valuable alternative to traditional make-up – with an emphasis on care, sustainability and natural beauty.
